Welcome to your Infant Feeding Group based at LloydsPharmacy in Exeter
Virgin Care, the provider of Integrated Children’s Services in Devon, and Lloyds Pharmacy, the national chemist chain, are partnering to trial delivering infant feeding clinics for new mothers at high street pharmacy locations. The clinics will support and enable women to effectively feed their babies and support optimal health, wellbeing and development for the families we serve.
If you’re looking for more information on breastfeeding and feeding your baby, please click here.
About the Infant Feeding Clinic Pilot Service
Virgin Care is partnering with LloydsPharmacy at their Sidwell Street, Exeter branch to provide specialist lacation clinics in an easy-to-access high street location for mothers.
The clinics will enable qualified baby feeding experts to support you to breastfeed and responsively formula feed your child. The guidance being provided is in line with national and local policies, and is part of Virgin Care and LloydsPharmacy’s commitment to provide our communities with caring and effective services to support good health, wellbeing and development for families.
In addition, LloydsPharmacy have committed to stocking various support products and devices which our expert infant feeding colleagues may advise you to purchase or hire and use in the Sidwell Street, Exeter branch.
When are the clinics?
Barnstaple Whiddon Valley branch
Tuesdays – contact us for more information
Who is the service available for?
Any breast or bottle feeding mother and baby with challenging feeding behaviour residing within the Virgin Care Devon ICS Catchment area can use this service.
Devon Integrated Children’s Services
The Care Quality Commission (CQC) is the Government’s health watchdog, responsible for ensuring that healthcare services registered with it provide high quality care that is safe, effective and compassionate. The CQC inspected our service in June 2017 and rated it as ‘good’. View CQC report.
Please type in your starting point in the box below to give you directions to the service location.
How can I be referred to the service?
NHS acute trust infant feeding coordinators, breastfeeding counsellors and lactation
consultants, health visitors, GPs and children centre or hospital staff can make a referral.
Information on making referrals during the trial has been sent to all GPs and most healthcare professionals in the area. Please ask your health visitor for more information.
When is the pilot running?
The first clinic will run on Wednesday 3 February 2016 from 12pm until 4pm, and the final clinic will run on Wednesday 29 June. An interim evaluation will be completed in April 2016 and a full evaluation of the success of the pilot will be produced and made available in July 2016.
If the pilot is successful, the clinics may be rolled out more widely. Lloyds has branches across Devon and England with many having potential to offer clinics similar to these.
What happens next?
Once you have been referred to the service by your GP or another healthcare professional, we will review the information that has been sent to us to ensure that you will benefit from the service we are providing as part of this trial.
If we determine that you and your child would benefit from the support being offered, we will contact you directly to offer a clinic appointment.
We record all the information about you confidentially on our clinical system. Keeping
healthcare records are important as they help to:
• Record important clinical information
• Help health professionals to care for you
• Improve public health and the services provided to you
We will only share information about you with your consent unless required by law or the data is anonymised. If you would like to know more about how we look after and use data, or if you would like to know how to access your data, please visit
www.virgincare.co.uk or write to our information governance team at:
Virgin Care Limited
6600 Daresbury Business Park
Cheshire WA4 4GE
Our commitment to you
Virgin Care takes your dignity and privacy very seriously and we will at all times respect your confidentiality. In order for us to provide you the best quality of care and ensure your safety, every member of our team has to provide evidence of their professional registration, training and criminal record status before they can work with you.
Please treat our staff with respect so we can provide you with the very best care we can. Ask a member of staff for a copy of Your rights and responsibilities.
What if I have a concern?
We are committed to providing you with the best service possible. We are always looking for ways to improve the service and would like to hear your comments, compliments or complaints. Please tell us what you think through the NHS Friends and Family Test.
If you would like to make a complaint, please speak to a member of the team caring for you. You can also speak to our customer services team by email on email@example.com or by phone on 0300 303 9509. The full complaints process is in our What if I have a concern leaflet, and is also on our website. If you need any help, please speak with a member of staff.